Innovative Can Handles That Help Sell Craft Beer Featured at Pack Expo East

Feb 21, 2017

CHARLOTTE, NC — At Pack Expo East, February 27 – March 1, Pennsylvania Convention Center in Philadelphia, Roberts PolyPro, powered by ProMach showcases innovative, eye-catching can carrying handles for two, four, and six packs of craft beer. Craft brewers can opt to hand apply the handles and later, as sales increase, invest in a Roberts PolyPro handle applicator. Roberts PolyPro is offering the handles at a favorable price, compared to old style handles, thanks to reducing by 30 percent the amount of plastic required to mold them. (Roberts PolyPro Pack Expo East Booth # 1102)

“Tabs that push to hold and lift to remove give the new handles their distinctive appearance,” said Richard Brothers, Product Manager, Roberts PolyPro. “We know that craft brewers want to convey distinctiveness. We designed these new handles with that intent. When people view these handles their first reaction is to reach out and touch them. What better way to capture product attention on crowded store shelves?”

The handles, that were developed in 2016, are available in any Pantone Matching System (PMS) color. Brewers can choose a vibrant PMS color that most attractively complements the can’s graphic design. These new high density polyethylene (HDPE) handles are 100 percent recyclable. On outings, the handles can be reapplied to cans for convenient carrying home to refrigerators for unopened cans or to recycling bins for empties. The handles allow the cans to be closely stacked for efficient packing.

For more information on the new two, four, and six pack can handles for craft beer and other lower volume canning operations, call 800-269-7409. Visit  www.RobertsPolyPro.com for the full range of bottle, can, and other handles and applicators. Be sure to stop by the Roberts PolyPro Pack Expo East Booth # 1102.

About

ProMach is a family of best-in-class packaging solution brands serving manufacturers of all sizes and geographies in the food, beverage, pharmaceutical, personal care, and household and industrial goods industries. ProMach brands operate across the entire packaging spectrum: filling and capping, flexibles, pharma, product handling, labeling and coding, and end of line. ProMach also provides Performance Services including integrated solutions, design/build, engineering services, and productivity software to optimize packaging line design and deliver maximum uptime.

ProMach designs, manufactures, integrates, and supports the most sophisticated and advanced packaging solutions in the global marketplace. Its diverse customer base, from Fortune 500 companies to smaller, privately-held businesses worldwide, depends on reliable, flexible, technologically advanced equipment and integrated solutions. ProMach is headquartered near Cincinnati, Ohio, with manufacturing facilities and offices throughout the United States, Canada, Mexico, Brazil, Europe, United Arab Emirates and China. For more information about ProMach, visit http://www.ProMachBuilt.com.

Media Contact

John Eklund
Vice President, Marketing
704-944-5340