Axon supplies Avon Cosmetics in Celaya, Mexico with an innovative shrink sleeve labeling solution

Feb 21, 2013

RALEIGH, NC — Axon, powered by ProMach, has supplied Avon Cosmetics, S de R.L. de C.V., Celaya, Mexico, with an innovative shrink sleeve labeling solution for lipstick, mascara, and eyeliner.

“The quality of the label in terms of appearance and consistent application is superior to what we were able to do with our previous process,” said Alonso Esquivias, Latin America Project Engineer at Avon. “Furthermore, compared to other equipment, the Axon applicator delivers higher efficiency at lower overall cost. The new system also gave us the opportunity to automate the sleeve application process for lipsticks.”

Axon supplied Avon with a complete solution – an EZ-100H horizontal shrink sleeve label applicator, an Axon hot air tunnel, and an integrated roller conveyor. The unique EZ-100H accurately applies shrink sleeve labels to small, unstable cylindrical products, such as lipsticks and pencils that are not easily conveyed standing on end. The integrated roller conveyor rotates the cylindrical product during the controlled heat shrink process to ensure optimal shrink results. This system has been chosen by leading beauty and personal care product companies around the world.

The EZ-100H is rated between 60 to 70 units per minute with cylindrical product diameters measuring from 9 to 28 mm. Film lay-flat size ranges from 18 to 50 mm. Applicators come with the Axon performance guarantee and are backed by the ProCustomer pledge to provide the highest level of customer service and aftermarket support in the packaging industry. The HMI is bilingual for operations in Spanish and English. Machine settings can be readjusted with the push of a button for quick changeover between different products. Axon personnel were on site at Avon for two weeks to ensure a high level of training and smooth startup.

For more information on Axon’s heat-shrink labeling, tamper-evident banding, and stretch-sleeving equipment, call Adrian Hermosillo at 919-772-8383 ext.136 or visit See Axon solutions at Expo Pack Guadalajara, February 27 – March 1, Booth #1006.

About ProMach

ProMach is a family of best-in-class packaging and processing solution brands serving manufacturers of all sizes and geographies in the food, beverage, pharmaceutical, personal care, and household and industrial goods industries. ProMach brands operate across the entire production line: filling, bottling and capping, decorative labeling, flexibles and trays, pharma, handling and sterilizing, labeling and coding, and robotics and end of line. ProMach also provides systems and integration including turnkey solutions, design/build, engineering services, and productivity software to optimize production line design and deliver maximum uptime.

ProMach designs, manufactures, integrates, and supports the most sophisticated and advanced packaging and processing solutions in the global marketplace. Its diverse customer base, from Fortune 500 companies to smaller, privately-held businesses worldwide, depends on reliable, flexible, technologically advanced equipment and integrated solutions. ProMach is headquartered near Cincinnati, Ohio, with manufacturing facilities and offices throughout North America, Europe, South America, and Asia. For more information about ProMach, visit and for more information on ProMach Careers, visit