PERFORMANCE, PACKAGED

Roberts PolyPro Introduces New Can Handle That Helps Sell Craft Beer

Nov 03, 2016

CHARLOTTE, NC — Roberts PolyPro, powered by ProMach, utilized advanced design tools and the rapid prototyping capabilities of 3D printers to develop eye catching can carrying handles for two, four, and six packs of craft beer. Smaller breweries can opt to hand apply the handles and later, as sales increase, invest in a Roberts PolyPro applicator. Furthermore, the handles are an affordable and flexible option for packing craft brews. In addition, the Roberts PolyPro handles consume 30 percent less plastic than old style handles without compromised holding strength. (Roberts PolyPro Pack Expo Booth S-3814)

The handles are available in any Pantone Matching System (PMS) color. Brewers will choose a vibrant PMS color that most attractively complements the can’s graphic design. These new high density polyethylene (HDPE) handles are 100 percent recyclable. On outings, the handles can be reapplied to cans for convenient carrying home to refrigerators for unopened cans or to recycling bins for empties. The handles allow the cans to be closely stacked for efficient packing.

“Tabs that push to hold and lift to remove give the new handles their distinctive appearance,” said Richard Brothers, Product Manager at Roberts PolyPro. “We know that craft brewers want to convey distinctiveness. We designed these new handles with that intent. When people view these handles, their first reaction is to reach out and examine them. What better way to capture product attention on crowded store shelves?”

For more information on the new two, four, and six pack can handles for craft beer and other lower volume canning operations, call 800-269-7409. Visit www.RobertsPolyPro.com for the full range of bottle, can, and other handles and applicators. Also, be sure to stop by the Roberts PolyPro at Pack Expo, Booth # S-3814.

About ProMach

ProMach is a family of best-in-class packaging and processing solution brands serving manufacturers of all sizes and geographies in the food, beverage, pharmaceutical, personal care, and household and industrial goods industries. ProMach brands operate across the entire production line: filling, bottling and capping, decorative labeling, flexibles and trays, pharma, handling and sterilizing, labeling and coding, and robotics and end of line. ProMach also provides systems and integration including turnkey solutions, design/build, engineering services, and productivity software to optimize production line design and deliver maximum uptime.

ProMach designs, manufactures, integrates, and supports the most sophisticated and advanced packaging and processing solutions in the global marketplace. Its diverse customer base, from Fortune 500 companies to smaller, privately-held businesses worldwide, depends on reliable, flexible, technologically advanced equipment and integrated solutions. ProMach is headquartered near Cincinnati, Ohio, with manufacturing facilities and offices throughout North America, Europe, South America, and Asia. For more information about ProMach, visit www.ProMachBuilt.com and for more information on ProMach Careers, visit www.ProMachCareers.com.